So, where did you look first? At the photo or this text? Right. Why did you look at the photo first? Because I planned it that way. How did I plan it? That is what this book is about.
This book is about persuasion. More important, it is about persuading people remotely. How can we influence people when we are not in the same room with them? As you’ll discover, persuasion is a one-on-one conversation between you and a member of your audience. In the past, we would do this face-to-face. Today, we need to do it remotely.
I started writing this book in early 2020, when all we were worried about in the United States was politics. I finished ...
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