Chapter 4What Business Coaching Is and Isn’t
Say the word coaching and an image immediately comes to mind. For some, the image is that of a wise sage offering profound insight about some weighty matter. For others, the term conjures up images of someone answering questions based on lots of experience, like the columnist in the newspaper who dispenses advice about the thorniest family problems. For still others, the word coaching triggers images of a person who is able to help others see things about themselves that they had not realized, like the NBA coach who watches his superstar from the sidelines and points out specific actions that the star should take in order to win the game. There are, of course, countless other images and variations ...
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