Eighty million dollars in annual revenue should have made him happy. Or at least not bitter. But Vince Green, the founder and CEO of Greenwich Consulting, would not be satisfied until his company was recognized as the number one technical consulting firm in the Bay Area. And on particularly bad days, he joked that he would be truly happy only when his competitor, Telegraph Partners, was dead.
It wasn’t that Telegraph was much larger than Greenwich. In fact, from time to time Greenwich rivaled Telegraph’s quarterly revenue (although its profits never seemed to do so).
More than the financial war, it bothered Vince and his staff that Greenwich couldn’t seem to win any of the less tangible battles. Telegraph was always regarded as a ...