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The Four Obsessions of an Extraordinary Executive: A Leadership Fable by Patrick Lencioni

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RECONNAISSANCE
As part of his desire to understand the mystery of Telegraph’s success, Vince Green occasionally invited business scholars to his staff meetings. Strategy experts, marketing professors, and finance gurus had analyzed Telegraph’s practices, paying particular attention to any areas where Telegraph and Greenwich differed.
 
Much to the dismay of Green and his team, these experts usually found little real difference between the rival firms’ business strategies. Both companies recruited from the same schools; they paid their employees similar salaries (Greenwich actually paid slightly more); they invested roughly equal amounts of money in marketing; the financial models they used to run their businesses were remarkably similar; even ...

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