September 2025
Intermediate to advanced
336 pages
5h 24m
English
Content preview from The LinkedIn Edge
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9Using InMail in Your Prospecting Sequence
InMail is LinkedIn's premium messaging feature that allows you to send messages to people outside your network (second‐ and third‐degree connections), bypassing the need for a connection request acceptance first.
It is available through LinkedIn Premium and Sales Navigator subscriptions. Since you only get a limited number of InMail credits each month (one credit = one InMail), it pays to be judicious with how you use them and to whom you send them.
The Good
In effect, sending an InMail is much like sending a prospecting email, making it a valuable component of prospecting sequences, especially when you don't have a first‐degree connection with your prospect.
The messages go to your prospect's inbox, and you can see when your message is read. This is a signal of potential engagement that can assist you with making tactical adjustments in your sequence.
The Bad
On the other hand, InMail has been overused for prospecting. It has lost a good bit of its impact value because receivers know that there is a high probability that most InMail will include a sales pitch rather than genuine communication.
This, along with inbox fatigue and an appalling number of generic, boring messages that lack relevance and personalization, has resulted in decreasing response rates as recipients approach it with skepticism.
Figures 9.1 and 9.2 are examples of bad InMail messages. As you read the first one, note that Jeb has been married for 31 years. It ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.