The LinkedIn Edge

31The LinkedIn Profile Makeover

Your LinkedIn profile is different from your résumé. It needs to sell who you are, what you know, and how you help—not where you've been. It must speak directly to the problems your prospects are trying to solve right now. It must trigger curiosity, invite conversation, demonstrate authority, and position you as a trusted expert.

Your LinkedIn profile is your digital storefront. And like any good storefront, it needs to be designed with your customer in mind. When your profile makes your value obvious, when it gives people a reason to pause, read, and learn, you open the door to more conversations, credibility, and opportunities.

You don't need to be a LinkedIn guru or hire a copywriter to make your profile pop. You just need to follow a simple, proven process that helps you clarify your message and tell the right story to the right people.

Over the course of the next few chapters we'll walk you through the process of transforming your LinkedIn profile from a digital business card into a dynamic asset that becomes the core foundation of your personal brand, and becomes an inbound lead machine.

Grabbing Attention Above the Fold

Before anyone scrolls through your LinkedIn profile, they've already made a snap judgment. If it doesn't grab attention in those first crucial seconds, you lose them.

That's the power—and the danger—of what's known as the “above the fold” section of your LinkedIn profile. It's the first thing a visitor sees when they ...