The LinkedIn Edge

PREFACE

Most sales professionals are desperate to find new techniques to help them break through the noise and get attention, make fewer cold calls, avoid rejection, and have more conversations. Most salespeople want a bigger pipeline filled with qualified opportunities and everyone wants to sell more.

Yet most salespeople overlook or underutilize LinkedIn—the most powerful prospecting tool ever created that, when combined with AI, can give you almost superhuman prospecting powers.

Those who harness the lessons in The LinkedIn Edge will transform their prospecting strategy and explode their pipeline with high‐quality opportunities. This book is destined to become your essential resource for generating more leads, opening more doors, and engaging in more meaningful conversations.

You should expect nothing less when Jeb Blount, “The Fanatical Prospector,” joins forces with Brynne Tillman, “The LinkedIn Whisperer,” to teach you exactly how to leverage LinkedIn + AI to cold call less and sell more.

Why LinkedIn, Why Now

It can be argued that the moment that the sales profession changed forever and the door opened to modern selling as we know it was when Alexander Graham Bell said, on the very first telephone call, “Mr. Watson, come here, I want to see you.”

The telephone's impact on the sales profession was profound and lasting. Then, as now, the phone remains the most efficient and effective means for conducting real time, synchronous human‐to‐human conversations with prospects ...