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The LinkedIn Edge
book

The LinkedIn Edge

by Jeb Blount, Brynne Tillman
September 2025
Intermediate to advanced
336 pages
5h 24m
English
Wiley
Audiobook available
Content preview from The LinkedIn Edge

22Sending Effective Connection Requests

One of the most frequent questions from participants in our LinkedIn Edge workshops is “How do I get people to accept my LinkedIn connections requests?”

When you send a connection request, no matter how much intention and thoughtfulness you put into it, there is always the chance that it may be rejected or ignored. No one likes sending a connection request into the void and getting ghosted or, worse, being outright rejected.

On the other hand, a well‐crafted, personalized connection request improves the probability of acceptance and makes an important first impression. When done right, it opens the door to future pipeline opportunities, insightful conversations, warm introductions, referrals, and ultimately, new business.

Generic, Spammy, and Forgettable

On LinkedIn, you have the option of sending a standard, generic connection request, or you may customize and personalize your message. Here are three types of messages to avoid:

  1. Generic: The generic request is fast and easy. Just click the connect button and hope. Since it's human nature to gravitate toward easy, most connection requests on LinkedIn are generic. And because generic doesn't stand out and people know you put little effort into it, the requests often get ignored.
  2. Spammy: Self‐serving sales pitches are a total turn‐off and increase the likelihood that you get slammed with a hard rejection, blocked by that person, and reported to LinkedIn. Do enough of this and you may ...
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Publisher Resources

ISBN: 9781394316717