September 2025
Intermediate to advanced
336 pages
5h 24m
English
Content preview from The LinkedIn Edge
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39Search and the LinkedIn Algorithm
Everything you do on LinkedIn should be done with discoverability in mind because in our digital‐first world, if people can't find you, you don't exist.
Under the hood, LinkedIn runs on a sophisticated search algorithm. Your prospects use it every day—looking for vendors, experts, collaborators, and insights.
If your LinkedIn profile isn't optimized to be discovered when your ideal customer is actively looking, you're losing pipeline opportunities. If your content isn't visible in your target audience's feed, you're not just invisible—you're irrelevant.
The Two Algorithms at Play
LinkedIn runs on two powerful algorithms:
- Search: This drives what shows up in the LinkedIn search bar. It's relevance‐based, just like Google. It indexes your headline, About section, job titles, skills, hashtags, and even the text in your posts.
- Feed: This determines what shows up in users' home feeds. It's engagement‐driven, built to reward relevance, consistency, and time‐on‐post.
To win on LinkedIn, you must optimize for both. The objective is straightforward: Make it easy for people to find you.
But before we move forward, it's important to note that the search algorithm is always changing. You must stay current on those changes and make regular adjustments to optimize for search.
Know What You Want to Be Found For
Start by identifying which keywords and phrases best represent your expertise—and make sure you're optimized for them. Consider these questions: ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.