September 2025
Intermediate to advanced
336 pages
5h 24m
English
Content preview from The LinkedIn Edge
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32The Middle Hooks
Once you've grabbed your profile visitor's attention with the above‐the‐fold elements, the real work begins. Now you've got to hook them. To make them stop scrolling and think, “This person gets it. This person understands me.”
The middle section of your LinkedIn profile is where interest turns into intent. It's the meat of your profile—the substance behind the sizzle. It's where you back up your headline and prove that you're more than just a clever tagline.
This is your LinkedIn profile lead‐generation engine. Here's where the real story gets told—who you help, how you help, why it matters, and what makes you different. The middle of your profile includes four core sections:
- About: This is your story. It's where you connect the dots between your audience's challenges and the outcomes you deliver. Done right, it positions you as a guide they can trust.
- Featured: Your proof zone. Showcase content, wins, or resources that build authority and back up your brand promise. This is also a place where you can generate inbound leads.
- Services: A short list of what you actually do. This makes it easy for people to quickly understand how they can work with you.
- Activity: This section showcases your LinkedIn posts, comments, videos, images, articles, and documents.
The good news for you is that most LinkedIn profile middles are dull, self‐centered, and completely forgettable, which means that when you do it right, you own the room.
Step 7: Tell Your Story in the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.