38Stop the Scroll: Creative Inspiration for Content That Connects
In today's crowded LinkedIn feed, attention is the ultimate currency. You can craft the smartest post and share the sharpest insight, but none of it matters if you can't get someone to stop scrolling long enough to notice. That's the first battle you have to win: earning just a fraction of a second of attention—enough to pull the reader out of autopilot and into your content stream.
The Five Elements of Magnetic Content That Stops the Scroll
When posting to your LinkedIn stream, you'll be amazed at how often little things get big results. Sometimes the stickiest post is a quick insight, useful visual, or even a picture of you with a new customer after closing the sale.
Let go of perfection and give yourself permission to be creative and try different ideas. If you miss the mark, no worries, LinkedIn posts have a very short shelf life.
As you invest time into building your content stream, use the LinkedIn analytics feature built right into each of your posts to dial into the formats and content that resonate most with your target audience (Figure 38.1).
Figure 38.1 LinkedIn post analytics.
You also get detailed information about who is consuming your content, their industries, and companies. With this information, you can identify content themes and formats that generate the most engagement from your target ...
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