September 2025
Intermediate to advanced
336 pages
5h 24m
English
Content preview from The LinkedIn Edge
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
30Personal Brand Audit
In our digital world, who you are online is who you are—at least to prospects. Your personal brand isn't what you say about yourself; in the words of Chris Ducker, “it's what people say about you when you are not in the room.”
It's your reputation, your digital first impression, your influence footprint. And in B2B sales, your personal brand can be a force multiplier. It opens doors you didn't even know existed.
What must be understood, though, is that your personal brand is already forming, whether or not you are actively shaping it. Every comment, every post, every interaction builds a perception in the minds of your network connections, prospects, and customers. And, by the way, being absent from LinkedIn, or doing nothing, also shapes perception.
Start Your Personal Branding Journey with an Audit
The most effective way to begin your personal branding journey is through a personal brand audit. Start with four questions:
- Is my personal brand working for me or against me?
- Does my presence on LinkedIn support my reputation and credibility?
- Does my current activity on LinkedIn help people become familiar with my name, face, and personal brand in a positive way?
- Do I balance strengthening my personal brand with creating awareness for my product, service, or software and my company's brand?
If the answer to any of these questions is “no” or “I'm not sure,” stop and make an adjustment in your strategy. Use the audit form in Exercise 30.1 as a guide. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.