September 2025
Intermediate to advanced
336 pages
5h 24m
English
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34Authority in the Age of Transparency
We live in the age of transparency. The access to information is ubiquitous. Anyone with a screen and a few minutes can find practically anything they're looking for. And while that may sound like a good thing, more often than not it creates confusion for buyers.
When everything looks the same, when every vendor makes the same promises, when every blog sounds like it was written by ChatGPT on a deadline—buyers don't get clarity. They get paralysis.
Imagine a stakeholder researching software vendors. What do they find?
- Four companies claiming to solve the same problems
- Four websites that look nearly identical
- Four blogs with copycat articles
- Four identical landing pages offering four nearly identical white papers
- Four explainer videos full of jargon and buzzwords
- An AI‐produced briefing on the pros and cons of each but no definitive answers or recommendations
They contact four account executives only for each account executive to roll in with a beautifully polished pitch deck, reciting the same generic messages, touting the same differentiators, and promising the same future state. Four meetings. Four smiling faces. Four pitches that all blur together.
Selling in an Ocean of Sameness
In this ocean of sameness, differentiating on the attributes of products, services, software, or price is more difficult than ever before. Yet far too many salespeople are merely walking, talking marketing brochures.
Buyers have become cynical and impatient ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.