CHAPTER 13

Isolating Start-Ups and Strategic Rules

The Rainmaker has a different approach to identifying critical success factors for start-ups from those success factors for established businesses. So before looking at general rules for strategy implementation, the difference between start-ups and established companies is highlighted.

Start-Ups versus Established Companies

Start-Ups

Summary of critical success factors for start-ups

Number

Description

1

Identify an opportunity.

2

Conduct market research.

3

What makes this opportunity different?

4

What strategy tool do you use to draft your business model?

5

What is your strategy?

6

Conduct feasibility.

7

Draft a business plan.

8

Carefully ...

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