Travel Guide

Keeping it simple

The Brief

Create a minimalist travel guide cover that relies for its impact on type and color

Trim Size

4.25 × 6.25 inches (108 × 160 mm)

Learning Points

  • Using minimalism and understatement

  • Positioning and aligning elements

Tools

InDesign

Fonts Used

Gotham Bold (Hoefler&Co typography.com)

Inspiration

pin.it/18hyJOc

If you’re like us, you wait to pick up your travel guide until you’re at the airport bookshop. Look up and down the aisle: The books are almost always blue, with a full bleed image, and a bold, sans serif font. Hugh spent most of the 1990s designing covers for Lonely Planet, and they looked like this back then as well.

Happily, there’s a new trend in travel guide design towards understatement, with ...

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