12. Measuring Success

WHEN YOU CREATE PERSONAS to represent your users and then embed them in your Web strategy, design, and development process, you start making decisions based on what real users need. After living with personas for a while, you can feel the benefits. You know that you are making better decisions, and you feel more confident that what you build satisfies users better, and is more successful for the business.

Even if you don’t need evidence that the personas are working, some people do, thus you want to be able to show the impact of your efforts to bring personas to life. In addition, you want a way to verify that the personas you create are valid and useful. It’s unlikely that your personas start out perfect, so you’ll look ...

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