August 2006
Beginner
312 pages
6h 28m
English
book
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
by Steve Mulder, Ziv Yaar
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Endorsements for The User is Always Right: A Practical Guide to Creating and Using Personas for the Web
“There’s no better way to tap the power of personas for creating great designs than Steve Mulder’s clear and accessible guide.”
—Jesse James Garrett, author of The Elements of User Experience: User-Centered Design for the Web
“Steve Mulder’s seminars and lectures have encouraged companies and teams to get to know their customers through personas. There has only been one thing missing in all of these years...the book. The wait is over.”
—Kelly Goto, author of Web Redesign 2.0: Workflow That Works
“Creating and using personas is a must-do design activity in today’s drive to produce innovative products and services. This book tells you how to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.