“There’s no better way to tap the power of personas for creating great designs than Steve Mulder’s clear and accessible guide.”
—Jesse James Garrett, author of The Elements of User Experience: User-Centered Design for the Web
“Steve Mulder’s seminars and lectures have encouraged companies and teams to get to know their customers through personas. There has only been one thing missing in all of these years...the book. The wait is over.”
—Kelly Goto, author of Web Redesign 2.0: Workflow That Works
“Creating and using personas is a must-do design activity in today’s drive to produce innovative products and services. This book tells you how to ...