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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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The User Is Always Right:

A Practical Guide to Creating and Using Personas for the Web

New Riders1249 Eighth StreetBerkeley, CA 94710510/524-2178800/283-9444510/524-2221 (fax)

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New Riders is an imprint of Peachpit, a division of Pearson Education

©2007 Steve Mulder

Acquisitions editor: Michael NolanProject editors: Karyn Johnson and Douglas CruickshankDevelopmental editor: Amy StandenProduction editor: Hilal SalaCopyeditor: Rebecca RiderCompositor: Joan OlsonIndexer: Karin ArrigoniCover design: Aren HowellInterior design: Joan Olson

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All rights reserved. No part of this book may be reproduced or transmitted in any form ...

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