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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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2. Meet the Personas

RECENTLY, A FRIEND OF MINE, Francis, started looking to buy a house, and the process reminded me once again of the importance of understanding our users.

Francis is a 33-year-old nurse living in Atlanta with her husband Michael, and for years, they have talked about buying a home. One of her favorite things to do on Sundays is to browse the real estate section of the newspaper and then convince Michael to walk through one or two open houses in the area just for fun. She loves imagining where they’d put their furniture and which house their cat Gatsby would like the best. They’ve lived in their apartment south of Downtown for six years but simply haven’t been able to get serious about buying a home—until Michael’s recent ...

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