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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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3. Approaches to Creating Personas

THIS IS A PRACTICAL BOOK, focused on how to create and use personas to make Web sites more successful. It’s time to get to work and create some personas.

First things first: There is no one right way to create personas. Like almost everything you do, a big “It Depends” cloud hangs over your efforts:

• It depends on who your audience for the personas is and what they need in order to agree to use personas.

• It depends on how you plan to use personas and what types of decisions you’ll make using them.

• It depends on how much time and money you want to (or can) invest in this user-centered design activity.

Although the persona creation process should be tailored for each situation, there are three primary ...

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