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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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11. Guiding Structure, Content, and Design

ONCE PERSONAS HAVE HELPED shape what you’re creating, you can move into the how: How should you organize the site? How should it work? How should the site communicate? How should it look?

When it comes to day-to-day decisions about design (I’m using design in the broadest sense here), everyone has his or her own methodologies and tools. You and your colleagues have a lot of expertise in your area, and as a result, it’s easy to revert to designing based on what you think will work, and to forget about the personas. Don’t be tempted. Personas are incredibly valuable for guiding design decisions, regardless of which methodologies and tools you call your own.

This chapter delves into how to use personas ...

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