April 2010
Intermediate to advanced
256 pages
5h 3m
English
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12Moving Your Audience
Strategies for Nonverbal Influence
It is not the strongest of the species nor the most intelligent that survives. It is the one that is the most adaptable to change.
—Charles Darwin
In this chapter you’ll learn:
• What a “physical narrative” is
• How Hollywood can help you make your case
• The Fact, Care, Do structure
• How to move your audience emotionally on any subject
• How to use the “Zeigarnik effect” to keep your audience hooked
If you reflect on all the persuasive nonverbal techniques that are now in your possession, you may notice that a great deal of emphasis has been placed on the benefits of making very clear choices and sticking to them. Hopefully, you will have even adopted the mantra, “Make a choice, make ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.