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Yahoo! Hacks
book

Yahoo! Hacks

by Paul Bausch
October 2005
Intermediate to advanced
489 pages
12h 2m
English
O'Reilly Media, Inc.
Content preview from Yahoo! Hacks

Compare Yahoo! and Google Search Results

Pit Yahoo! and Google against each other and find more search results in the process.

If you’ve ever searched for the same phrase at both Yahoo! and Google, you’ve probably noticed that the results can be surprisingly different. That’s because Yahoo! and Google have different ways of determining which sites are relevant for a particular phrase. Though both companies keep the exact way that they determine the rank of results a secret—to thwart people who would take advantage of it—both Yahoo! and Google provide some clues about what goes into their respective ranking systems.

Here’s the official word from Yahoo!:

Yahoo! Search ranks results according to their relevance to a particular query by analyzing the web page text, title, and description accuracy as well as its source, associated links, and other unique document characteristics.

At the heart of Google’s ranking system is a proprietary method called PageRank, and Google doesn’t give detailed information about it. But Google does say this:

Google’s order of results is automatically determined by more than 100 factors, including our PageRank algorithm.

Though we might never know exactly why results are different between the two search engines, at least we can have some fun spotting the differences— and end up with more search results than either one of the sites would have offered on its own.

One way to compare results is to simply open each site in a separate browser window and manually scan ...

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Publisher Resources

ISBN: 0596009453Errata Page