Preface
Yahoo! is an impressive example of what can happen when a hobby takes on a life of its own. In 1994, Jerry Yang and David Filo began publishing a personal list of sites they found interesting on the emerging World Wide Web. As “Jerry’s Guide to the World Wide Web” grew larger, the two Stanford grad students began organizing the sites into categories, and the basic structure of today’s Yahoo! Directory was born. By late 1994, they chose to rename their directory after the word yahoo because its original definition describing a crude, rude person appealed to the pair’s subversive natures. (And as true computer geeks, they turned Yahoo! into an acronym for Yet Another Hierarchical Officious Oracle.) Figure P-1 is a look at the Yahoo! home page from December 1994.
Yahoo! looks very different today. Figure P-2 shows the more familiar Yahoo! home page of 2005.
Though the two Yahoo! home pages look radically different, the original idea of taming the chaos of the World Wide Web and making it accessible to a wider audience remains. According to their vision statement, Yahoo! wants “to enable people to find, use, share, and expand all human knowledge.” The goal of furthering this vision, nicknamed FUSE (for “find, use, share, and expand”), can be found in every acquisition Yahoo! makes and every product Yahoo! releases. Yahoo! has localized versions of its offerings in dozens of countries, and the Yahoo! brand is recognized around the world. Over the past 10 years, Yahoo! has become ...
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