November 2022
Intermediate to advanced
544 pages
11h 32m
Chinese
Content preview from 这才是服务设计
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
4
市场衰退
产品在市场上不再有吸引力
。
虽然还有客户购
买产品
，
但利润在下降
。
现在你的主要目标是避免
损失
，
并为推出下一代产品做好准备
。
排除产品变
体可以降低内部和外部的支持成本
，
从而避免损失
。
你还要考虑如何保持或增加服务利润
，
比如为现有
客户提供更新和改造方案
。
5
支持
销量衰退不代表支持 / 使用阶段结束了
。
客户
仍在使用这些产品
，
他们依然希望得到一些产品支
持
（
维修
、
备件
、
改造方案等
）。
所以要与服务部门
一起开发支持阶段的收入模型
，
并找到方法为下一
代解决方案获取用户见解
。
要知道对你的产品来说
，
这些阶段可能不是这
样的
。
不管怎样
，
服务设计为产品管理提供了各种
各样的工具和方法
，
让产品在生命周期里更加成功
。
退出 / 处理阶段
产品已经到了
“
生命的尽头
”，
客户在处理产品
。
你应该利用客户旅程中这个最后的触点来引入你的
新一代产品
，
并提供有用的服务来支持这一处理
过程
。
服务在产品管理中的作用
总之
，
产品的生产
、
使用和流通离不开相关服
务
。
企业不仅要关注产品或服务
，
还应开发服务和
产品的组合
（
解决方案
）
以产生多个收入流
。
从产品制造商变成一个提供服务的组织并不容
易
，
这可能隐含着组织和商业模式的变化
，
为客户
提供新的价值主张
、
不同的定价策略
，
以及使服务
具有市场价值的创新方法
。
因此
，
如今的产品经理必须找到新的思维模式和
方法，比如服务设计，整合组织内部和整个供应链中
的现有知识
、
技术和能力来产生未来的解决方案
。
A
定义 实现
支持/
使用
退出/
处理
想象
这才是服务设计
书籍1.indb 296 2022/10/28 18:43:05 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.