November 2022
Intermediate to advanced
544 pages
11h 32m
Chinese
Content preview from 这才是服务设计
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3.5.5
生态系统和业务价值的原型
所有的服务和实体 / 数字化产品都处于某个复
杂的生态系统中
，
暴露在各种
（
市场
）
力量面前
。
在那些复杂的网络和关系中
，
存在着各种视角
，
而
要了解和探索这些视角
，
需要有针对性地定制出不
同的原型
。
常用的工具有服务广告
（
意愿及感知价
值原型
）、
桌面系统地图
（
整体业务系统的复杂动
态原型
）、
商业模式画布
（
核心商业模式的早期原
型
），
甚至业务试验或产品模型测试
（
按照制真之
前先制假的方法制作的原型
，
以探索和验证核心价
值主张
）。
1
1
参阅 7.3.6 节中的一个例子来了解如何从正在进行的原型制作工作中学习
，
以避免那些认为
商业模式过于激进的人动摇你的信心
。
商业模式画布
制作核心商业模式的早期原型
桌面系统地图服务广告
制作意愿及感知价值原型 制作整体业务系统的复杂动态原型
例子
这才是服务设计
书籍1.indb 74 2022/10/28 18:41:09
实证
，
或者说服务证据
，
是与服
务有关的实物或数字化制品
（
比如信
件
、
电子邮件
、
宣传手册
、
标志
、
纪念品
、
短信
、
门票
、
账单
、
收据
、
赠品
、
贴纸
）。
在谈到实证时
，
有个出现频率很高的
例子
。
酒店的工作人员每次打扫完房间
，
都会把卫生间里的厕纸折一个角
，
这就
是实证
。
有时候
，
这些实证是服务不可分割
的一部分
。
但是
，
它们通常没有经过特
意设计
，
这会给客户造成毫无必要的困 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.