
Carolin Lerch/Pelican Avenue 65
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TFD_libro.indb 65
26/11/09 14:58:28
Carolin Lerch runs the
label Pelican Avenue.
Lerch was born in
Austria and moved
to Belgium in 1995 to
study fashion at the
Royal Academy of
Fine Arts in Antwerp.
After working for
Bernhard Willhelm,
she established her own
label in 2004 to question
the conventional
codes of fashion and
oppose the constantly
changing trends of
the Western fashion
industry. Consequently,
she elaborates on her
projects through a
wide range of media,
from photography and
video to installation
and performance. She
also works together
with multimedia
artist Michiel Helbig
using their common
platf ...