Book description
Get the latest information about using the #1 web analytics tool from this fully updated guide
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Table of contents
- Cover
- Title Page
- Praise for Advanced Web Metrics with Google Analytics, Third Edition
- Copyright
- Publisher's Note
- Dedication
- Acknowledgments
- About the Author
- Foreword
- Introduction
- Part I: Measuring Success
- Part II: Using Google Analytics Reports
-
Part III: Implementing Google Analytics
-
Chapter 6: Getting Started: Initial Setup
- Creating Your Google Analytics Account
- Tagging Your Pages
- Back Up: Keeping a Local Copy of Your Data
- Using Accounts, Web Properties, and Profiles
- Agencies and Hosting Providers: Setting Up Client Accounts
- Integrating with Your AdWords Data
- Integrating with Your AdSense Data
- Integrating with Your Webmaster Tools Data
- Integrating with Feedburner
- Tracking Mobile Visitors
- Common Pre-implementation Questions
- Summary
- Chapter 7: Advanced Implementation
- Chapter 8: Best Practices Configuration Guide
-
Chapter 9: Google Analytics Customizations
- Why Customize an Existing Product?
- Custom Reports
- Customizing the List of Recognized Search Engines
- Labeling Visitors, Sessions, and Pages
- Tracking Error Pages and Broken Links
- Differentiating Pay-Per-Click Network Partners
- In-Page Analytics: Differentiating Identical Links
- Matching Transactions to Specific Referral Data
- Tracking Campaign Links to File Downloads
- Changing the Referrer Credited for a Goal Conversion
- Roll-up Reporting
- Summary
-
Chapter 6: Getting Started: Initial Setup
-
Part IV: Using Visitor Data to Drive Website Improvement
- Chapter 10: Focusing on Key Performance Indicators
- Chapter 11: Real-World Tasks
-
Chapter 12: Integrating Google Analytics with Third-Party Applications
- Extracting Google Analytics Information
- Working with the Google Analytics Core Reporting API
- Example App Case Studies
- Demographics within Google Analytics
- Call Tracking with Google Analytics
- Video on Demand Tracking with Google Analytics
- Mobile App Tracking with Google Analytics
- Integrating Website Optimizer with Google Analytics
- Summary
- Appendix A: Regular Expression Overview
- Appendix B: Useful Tools
- Appendix C: Recommended Further Reading
- Index
- Google AdWords Coupon
Product information
- Title: Advanced Web Metrics with Google Analytics, 3rd Edition
- Author(s):
- Release date: April 2012
- Publisher(s): Sybex
- ISBN: 9781118168448
You might also like
book
Google Analytics
Do you know what people do when they visit your website or web app? Or how …
book
Google Analytics Integrations
Get a complete view of your customers and make your marketing analysis more meaningful How well …
book
Google Analytics Breakthrough
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed …
video
Web Analytics: Return on Analytics (Streaming Video)
When analyzing your investment costs you look at two things: how much was the initial cost …