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Advanced Web Metrics with Google Analytics, 3rd Edition by Brian Clifton

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Part III

Implementing Google Analytics

Part III provides a detailed description of everything you need to do in order to collect visitor data—from creating an account to installing the tracking code in a best-practice manner.

We also look at the configuration of goals, funnels, filters, and visitor segmentation. Finally, the last chapter in this section, Chapter 9, “Google Analytics Customizations,” is a workaround chapter for when you have specialized requirements.

If you are a webmaster or web developer, this section is for you. However, in keeping with this book’s philosophy, the content is not aimed at programmers, so technicalities are kept to a minimum. You should, though, at least be familiar with HTML and JavaScript.

In Part III, you ...

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