At my last count, Google Analytics had over 100 default reports—and when you take into consideration segmentation options, pivot views, intelligence alerts, flow visualization, real-time reporting, and custom reports, the number grows exponentially. Clearly, no one person is going to look at all those reports on a regular basis—nor should you try. Hence, I attempt to whet your appetite to investigate further.
In this chapter, I focus on the important reports that can give you that initial understanding or contain a great deal of insight. I strongly recommend you review Chapter 4 before reading this chapter.
Of course, my report selection may not reflect the information most important to you—every website is different. ...