By now you may find your eyes glazing over at the scale of the project you have undertaken. However, Google Analytics is one of the easiest web analytics tools to configure, use, and understand. This chapter includes real-world examples of tasks most web analysts regularly need to perform. By presenting them, I hope to demystify the complexities of web analytics. As long as you dedicate the time and resources, you will find that this isn’t rocket science. Even better, you will have a profound impact on the performance of your organization’s website.
The tasks presented here are not intended to be an exhaustive or definitive list; rather, their purpose is help you obtain useful information you can act on. Acting on ...