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Advanced Web Metrics with Google Analytics, 3rd Edition by Brian Clifton

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Part II

Using Google Analytics Reports

Part II is intended as a familiarization jump start, aimed to get you up to speed with using the Google Analytics report interface as quickly and efficiently as possible. Consider it your user guide, walking you through the important aspects of using reports so you can understand website visitor behavior. Rather than describe every report, I’ve highlighted the key areas as well as how to find your way around the information presented. I’ve deliberately focused on the most important and interesting aspects of reports and what you need to know first to enjoy the process of discovering more of Google Analytics’s capabilities and going deeper into the data in your own time.

In Part II, you will learn about ...

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