AI for Nonprofits

Chapter 8Prompting Next Gen Donors to Give

Based on insights from an interview with Josh Hirsch.

When engaging next-gen donors—millennials and Gen Z—it's essential to remember that they expect more than just clever messaging. They demand transparency, value alignment, and personalized interactions that feel authentic and human. With their heightened digital literacy, younger audiences easily recognize generic content, making it critical to refine your AI prompts to craft experiences that resonate deeply with their priorities.

Refining prompts for next-gen donors isn't just about improving word choice or tweaking tone; it's about designing a process that reflects their unique expectations. Younger donors are drawn to emotional storytelling, clear calls to action, and evidence of tangible impact. They're also attuned to inclusivity, sustainability, and collaboration—values that should be baked into the very structure of your prompts.

This generation also thrives on iteration. They value innovation and respond most positively to nonprofits that experiment with bold, creative ideas. In the same way, refining your prompts is an iterative process—testing, adjusting, and optimizing to ensure that your messaging lands with maximum impact.

So, let's explore best practices in prompt engineering specifically tailored for courting next-gen donors. By applying these strategies, you can ensure your AI-generated content feels personal, emotionally resonant, and aligned with the values of ...