July 2025
Intermediate to advanced
528 pages
12h 10m
English
Content preview from AI for Nonprofits
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Chapter 11Peer-to-Peer Fundraising and Ambassador Engagement
Based on insights from an interview with Jennifer Ybarra.
Let's kick things off with a little nugget of wisdom: people don't give to organizations; they give to people. This age-old truth is the bedrock of peer-to-peer (P2P) fundraising success and speaks to why recruiting ambassadors to support outreach is key to putting numbers on the board. AI is perfectly suited toward supercharging these efforts. So buckle up, because that's exactly what we're diving into in this chapter!
Why should you, as a busy nonprofit leader, care about this? As we've shared in many other chapters, AI offers you the ability to personalize your outreach like never before. Even small nonprofits with limited resources can now identify top donors and potential ambassadors who amplify your campaigns to their networks with precision. AI helps you understand when, why, and how to engage these individuals, creating tailored messages that resonate. Whether you're leveraging platforms like LinkedIn or Facebook, or crowdfunding sites like Classy, AI is your secret weapon for effective fundraising and engagement.
Critical Skills and Competencies
Define Goals and Boundaries
First things first: you need to build a strong foundation. Start by understanding the basics of AI and its potential applications for your nonprofit. Set clear goals and objectives, and ensure they align with your nonprofit's mission and operational needs. Remember, your North ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.