July 2025
Intermediate to advanced
528 pages
12h 10m
English
Content preview from AI for Nonprofits
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Chapter 12Foundation Prospecting
Based on insights from an interview with Ann Mei Chang.
In the fast-paced world of nonprofit fundraising, it's easy to feel overwhelmed by the sheer volume of potential funders and the complexities of engaging them. This chapter will guide you through leveraging AI to transform your institutional prospecting efforts. By the end, you'll understand why AI isn't just a buzzword but a powerful tool that can streamline your work, help you make data-driven decisions, and ultimately strengthen your fundraising strategies.
Critical Skills and Competencies
Dial in Your Digital Footprint
In the world of AI, data is king. The volume and accuracy of your data will underpin your AI efforts. Just as you're using technology to find funders, they may find you digitally. Therefore, it is crucial to ensure your digital footprint is accurate and comprehensive. This means keeping your information up-to-date on your website and other online platforms that syndicate information to funders, including Candid.org (formerly GuideStar).
To maintain a robust digital presence, you should regularly audit your online profiles and ensure they reflect your current projects and achievements. Taking a proactive approach to confirming that your digital footprint is both discoverable and compelling is vital in attracting and securing funding.
Pick Your Platform
There is a proliferation of AI platforms that can be used for foundation prospecting. In selecting one, it's important ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.