July 2025
Intermediate to advanced
528 pages
12h 10m
English
Content preview from AI for Nonprofits
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Chapter 15Social Listening
Based on insights from an interview with Julia Campbell.
Social listening is akin to having a giant ear to the ground. It involves monitoring blogs, news sites, and other platforms to understand what people are saying about your cause and organization. Community engagement, however, is the lifeblood of your marketing and social presence. Are you authentically reaching your community and inspiring them to action? Are you empathetic and do you understand and address their needs? Are you responding to disinformation and misconceptions?
In the hustle and bustle of daily nonprofit work, it's easy to lose sight of what's happening on the ground. AI can serve as a neutral party, enabling you to keep your fingers on the pulse. AI helps you understand people's sentiments, address their concerns, track important trends, uncover and engage nonobvious partners and supporters, and build meaningful relationships. In this chapter, you'll learn how to leverage AI for effective social listening and community engagement, ensuring your nonprofit remains relevant and responsive to community needs.
Critical Skills and Competencies
Experiment with Tools
Your first step as you begin tipping your toes in the AI waters should be experimenting with free or low-cost tools. Free tools like Google Alerts (https://www.google.com/alerts) support social listening by enabling you to get a free notification anytime a phrase or word appears online. It's also a great way to track ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.