July 2025
Intermediate to advanced
528 pages
12h 10m
English
Content preview from AI for Nonprofits
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 9.1Political Fundraising
Based on insights from an interview with Mike Nellis.
Whether you're advocating for policy changes, supporting political candidates, or driving voter registration initiatives, AI offers powerful tools to enhance your strategies and outcomes. While political fundraising might seem like a domain best left to the pros on Capitol Hill, the reality is that grassroots nonprofits benefit immensely from these technologies. AI can help you personalize your outreach, increase your efficiency, and make data-driven decisions—all without breaking the bank or burning out your team.
While just about all the strategies and tactics shared throughout this book apply to nonprofits engaged in political fundraising, here are a few specific tips and tricks that can help you best leverage the transformational potential of AI to kick your political fundraising efforts into high gear.
The AI Advantage
Microtargeting and Enhanced Ad Targeting
AI empowers you to deliver highly specific and impactful messages by analyzing donor behaviors and segmenting your audience into actionable categories. While we've detailed these AI applications elsewhere, in political fundraising this capability is especially important since this ensures your appeals reach individuals most likely to donate, advocate, or amplify your campaign. By pairing microtargeting with enhanced ad targeting, you can strategically place digital ads for maximum reach and efficiency.
Your first step when ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.