July 2025
Intermediate to advanced
528 pages
12h 10m
English
Content preview from AI for Nonprofits
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Chapter 10The Future of Philanthropy: AI and Donor Engagement
Based on insights from an interview with Allison Fine.
Welcome to the brave new world of philanthropy, where AI is not just a futuristic concept but a present-day game changer. As nonprofit leaders and technologists, understanding and leveraging AI will revolutionize how you engage with donors, enhance your fundraising strategies, and amplify your impact. This chapter will provide you with tips and tools to harness the fundraising power of AI effectively. From gaining a bird’s-eye view of your fundraising operations to retraining your staff and focusing on donor retention, we'll detail the skills and knowledge that will help you navigate this new landscape.
Ultimately, AI presents an incredible opportunity to break the long-time pattern of frantic, transactional fund development and to replace it with relationship-based fundraising at scale. Ask any development person if they are good at relational fundraising and the answer is, “Of course!” But what they mean by this is taking a single major donor out to lunch.
Regular, everyday donors are subject to an onslaught of impersonal mailings, emails, and reports they are unlikely to read. AI can help you customize messages based on donors' interests and previous actions. It can take the steam out of the pot of administrative pressure by reducing paperwork and low-value, repetitive tasks. This frees staff up to actually ask your donors questions and get to know them ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.