AI for Nonprofits

Chapter 15.1Using Machine Learning to Segment Your Lists

Based on insights from an interview with Brian Young.

As your nonprofit looks to adopt AI and unlock the myriad benefits outlined in this book, odds are the idea of sending custom messages to vastly improve response rates and fuel donor engagement has caught your attention. After all, wouldn't it be great if your messages could cut through the noise, reach the right people at the right time, with content that speaks directly to them?

Sure, that all sounds great, but does the implementation required seem daunting? Especially if you have lots of contacts and a small staff, segmenting your list to enable mass personalization likely seems an insurmountable task. But Machine Learning (ML) can help by taking a lot of the heavy lifting off your plate, making this undertaking more realistic. Ready to learn how to make it happen in five simple steps?

AI-Driven List Segmentation

Choose the Right Email Messaging Service Provider

Your first step is selecting a provider that's not just good, but great for your specific needs. Here's what to keep in mind:

• Relevance to your work: Ensure your provider has experience with nonprofits like yours, whether you're an advocacy or activism-based organization, a think tank, or a food pantry, take the time to find a provider that understands the nuances of your work and won't have to learn on your dime. Enlisting your GenAI platform's help can support this research with a simple prompt like, ...