AI for Nonprofits

Chapter 9Donor Research

Based on insights from an interview with Nathan Chappell.

Welcome to the fascinating world of donor research, where the intersection of technology and philanthropy promises to revolutionize how nonprofits engage their supporters. In this chapter, we delve into the transformative potential of both generative AI (GenAI) and predictive analytics for nonprofits, providing you with actionable insights and practical tools to enhance your fundraising efforts. By leveraging these two complementary types of AI effectively, you will not only deepen your understanding of donor behavior but also foster more meaningful and lasting relationships with supporters, delivering both short-term results and long-term outcomes.

As a nonprofit leader, no doubt you're always looking for ways to maximize impact with limited resources. This chapter will show you how AI can be a game changer, helping you identify and prioritize prospects, cultivate donor relationships, and ultimately close more gifts faster and at higher amounts. Ready to unlock the power of AI for your organization? Let's dive in!

Critical Skills and Competencies

Phase 1: Readiness

Nonprofits ready to overcome their skepticism and put GenAI and predictive analytics to work for their cause need to first understand the difference between the two and how each can help. GenAI is great at generating personalized content, making it an excellent tool for crafting donor communications, creating compelling narratives ...