March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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1
ANATOMY OF DESIGN
Logos are charged symbols that embody and radiate the ethos as well as the
aspirations of a company or institution. The intensity of meaning encoded in
this simple iconic mark must not be underestimated, but neither should it be
worshiped as sacred. A corporate logo is not as mystical as, say, J. J. Tolkien’s
famous Ring because it depends on external forces for its power. Even Superman’s
S signifies strength not because the S itself has superhuman powers but
because the one who wears it—in this case a symbolic, fictional character—is a
superman. The Nazi SS rune lightning bolt logo represented an organization of
self-styled supermen, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.