March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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48
ANATOMY OF DESIGN
“Discover all that you don’t usually see” is an ostensibly benign slogan
introduced in a 2005 advertising campaign for L’Espresso, the Italian newsweekly.
For a magazine that prides itself on getting behind news stories, the slogan is
also rather predictable and pedestrian. What sears these words unforgettably
into the public’s consciousness is the startling imagery that accompanies it.
Each full-page or double-spread advertisement features an eerie version
of a famous Renaissance religious painting that looks like it was put through an
X-ray machine. However, what is revealed is not the underpainting or drawing
usually seen when ...
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