March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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ANATOMY OF DESIGN
Until the desktop computer made it possible to achieve a virtual third-dimension
graphic, designers were confined to a flat, two-dimensional ghetto. Apart from
environmental design projects, paper has been graphic design’s traditional, most
prevalent medium, and a fairly static one at that. During the twentieth century
many designers tried, some successfully, to transcend paper’s inherent
limitations by sculpting paper into 3D pop-ups, die-cutting shapes and forms, or
using graphic and photographic tricks to achieve the illusion of dimensionality.
The latter is what Milton Glaser was after when he designed the 1987 Art
Directors Club ...
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