
14
ANATOMY OF DESIGN
These two posters, created by Lippa Pearce for the same regional playhouse in
England (though for different productions), illustrate the playfulness of graphic
design and share three traits: (1) Both are all type—that is, the images and the
letterforms are one and the same); (2) The type is formed of materials other than
traditional fonts—that is, each is physically constructed from an object or substance;
and (3) Negative space is key to the graphic impact—that is, the physical and
mental spaces that form the letter/image help bring the posters to life. Each trait
falls into a behavioral creative category Paul Rand called the play ...