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Anatomy of Design
book

Anatomy of Design

by Steven Heller, Mirko Ilic
March 2009
Intermediate to advanced
208 pages
8h 27m
English
Rockport Publishers
Content preview from Anatomy of Design
7
ANATOMY OF DESIGN
In the mid-1990s, when Tibor Kalman exhorted designers to “stay away from
corporations that want you to lie for them,” he was at the peak of his pique.
Since the 1980s he had become increasingly agitated every time he saw
graphic designers win awards for packaging and prettifying socially
irresponsible wares. Although his New York firm, M&Co., had its share of
corporate accounts, he carefully vetted them, examining their motives and
history. Of course, this is not feasible for everyone, but Kalman, who died of
cancer in 1999, so deeply believed the modernist ideal that design should be a
force for social virtue, not a convenient veneer, ...
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Publisher Resources

ISBN: 9781592535545