Architecting Microsoft Azure Solutions: Exam Guide 70-535

Azure Active Directory Business to Consumer

Azure Active Directory Business to Consumer (B2C) is a cloud identity-management solution for mobile and web applications. It offers out-of-the-box authentication providers that can be leveraged from within your apps and custom APIs using MSAL, which is used in other Azure AD applications as well (using the V2 endpoint).

This means that developers don't have to add additional SDKs manually; that is all handled by Microsoft. Next, to the authentication providers that are offered by Microsoft, it also provides the ability to add your own authentication providers.

Azure AD B2C offers the following authentication providers:

• Social accounts: They are Facebook, Google, LinkedIn, and more
• Enterprise ...