
Sun Goddess
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Sun Goddess
Sun Goddess is more than a brand; it is a declaration of purpose—the fi rm intention to sit-
uate South Africa in the world of fashion at long last in a durable and honest way without
sacrifi cing roots or foregoing trends radiating from the neurological centers of fashion.
is label is the fruit of the knowledge of what identity and fashion mean in an image-
saturated society, of the understanding that fashion is an excellent vehicle for the creation
of identities, of the awareness that recognition of the elegance of African aesthetics is fun-
damental to a strategy aimed at creating value in a world that craves authenticity ...