Autonomic Computing

The New Reality: E-Business on Demand Is Here to Stay

Unstoppable drivers are creating a new e-business on demand environment where competition is intense, change is continuous, financial pressures are unrelenting, and threats are unpredictable, as shown in Figure 7.3 below. For corporations rooted in traditional mindsets, this new market reality promises increased pricing pressure, as customers demand more for less. Lost market share, as more nimble competitors respond rapidly to changing customer needs. Stranded assets, due to market requirements that have evolved beyond the fixed investment infrastructure; sudden risks, from unexpected business, geopolitical and natural disaster shocks; and lower levels of profitability. But, for a new breed ...