March 2004
Intermediate to advanced
336 pages
9h 32m
English
As more and more corporations enter the global marketplace, the need to manage internal IT complexity, infrastructure, and increased service delivery will become paramount. Geographical borders are becoming increasingly irrelevant. Senior management are fully aware that they will lose customers to their competitors if they do not supply supreme quality service, yet without the dependent IT technology to implement that service, there is no way of providing it. The retention of customers is something that corporations ignore at their peril. Every department, not just IT, must work towards retaining customers. Customers constantly change their habits. They know they have the power. They can shop for the best prices, discounts, ...