October 2023
Intermediate to advanced
392 pages
9h 32m
English
Content preview from B2B Digital Marketing Strategy, 2nd Edition
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PREFACE
B2B Digital Marketing Strategy is a clear and practical digital marketing guide which aims to assist B2B companies and B2B marketers and departments in dealing with the most recent challenges surrounding the areas of digital marketing.
With rapidly changing B2B customer buying behaviours and the changing dynamics in the industry, there have been substantial changes and step changes in how digital marketing is applied in B2B marketing. The focus of this book is to explain and promote all the new B2B digital marketing models and practices which have arisen as a result of these key changes in the marketplace.
You will find a number of case studies throughout the book, spanning different types of sectors as well as company sizes. Some of ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.